Yanky Gbenga R
@chiefyanky
Yanky Gbenga R, known as Chief Yanky Born October 2nd, is a Nigerian media entrepreneur, brand strategist, and cultural visionary. He is the Founder and CEO of several influential digital platforms including Alternate Routers Hub, Cele Nexus, Cele Gist, Cele Radio, Page Rio, and Free Market City. Known for his unmatched creativity and foresight, Chief Yanky has positioned himself as a leading voice in Africa's digital renaissance.
With a keen eye for brand development and digital innovation, he has transformed how communities interact with culture, commerce, and content. Under his leadership, Alternate Routers has become a lighthouse for young African creators and business minds navigating the vast terrain of the internet. Through Cele Nexus and Cele Radio, he celebrates and amplifies African gospel culture and spiritual identity, connecting audiences through powerful storytelling and music.
Chief Yanky’s multifaceted career spans tech, media, and community empowerment. Page Rio and Free Market City embody his mission to decentralize opportunity and democratize access to creative capital. Whether he’s consulting on brand identity, launching grassroots initiatives, or building new ventures, his focus remains rooted in purpose, equity, and long-term impact.
Beyond entrepreneurship, Chief Yanky is also a public speaker, mentor, and advocate for digital literacy. He continuously uses his platforms to mentor young talents, especially within the African diaspora, encouraging them to harness the power of identity, innovation, and influence. His life's work is a testament to the power of vision, strategic thinking, and a relentless passion for legacy.
Contact MeAlternate Routers Hub is a forward-thinking branding and business consulting firm committed to helping businesses, startups, NGOs, and institutions unlock their full potential through clarity, structure, and strategic visibility.
We believe that every organization—no matter its size or sector—deserves a clear brand identity, functional digital systems, and a smart growth plan that works.